personal branding for creative entrepreneurs
Stand out in a busy online crowd and grow your business simply by being your authentic self.
An authentic personal brand is a key ingredient in the thriving creative life recipe book.
You already are a personal brand!
You are not Nikon, Sony, Apple, or Amazon. You are YOU … and you are amazing. A personal brand is simply the way you present yourself online. It is a fusion of your passion and your purpose.
An authentic, personal brand is YOU in your most true, authentic self. It encompasses your past, present, and future selves while tying together your entrepreneurial and personal lives. Done right, a personal brand can lead to great profit while simultaneously making the world a better place.
Personal branding on social media is not about logos, fonts, or colors.
Your personal brand is like a lighthouse — illuminating your strengths, values, and vision while attracting followers who align with your message.On social media, personal branding is about consciously creating a distinctive presence that inspires followers to know, like, and trust you. It’s about the genuine connections you build, the impact you make, and the value you bring to your audience’s lives.
The Personal Branding Formula:
To grow a successful business on social media, your personal brand needs to be:
Create connections with authentic vulnerability.
In a world dominated by filters and highlight reels, vulnerability is a breath of fresh air. When you open up about your struggles, fears, and failures, you invite others to do the same. This vulnerability creates an instant connection, as people relate to your humanity rather than an unattainable facade.
Sharing vulnerable moments can be as simple as talking about a failure you experienced, an obstacle you overcame, or a fear you conquered. These stories humanize your personal brand and make you relatable, showing that you’ve faced challenges just like your audience. By being authentic and vulnerable, you create an emotional bond, inspiring trust, empathy, and loyalty among your followers.
Remember, vulnerability is not a weakness, but a strength. It takes courage to be vulnerable in a world that often celebrates perfection.
Your willingness to share your vulnerabilities also makes the world a better place. By peeling away the facade, you inspire others to do the same. This creates a supportive online community that uplifts one another.
Fuse photos and stories to make your personal brand stand out.
On social media, attention spans are fleeting and scrolling is second nature. That’s why photos play a paramount role in capturing the hearts and minds of your audience.
Photography allows you to express your personal brand visually, creating a cohesive and visually appealing aesthetic that represents your unique style. It’s the lens through which your audience perceives your brand, forming a visual identity that sets you apart from the competition.
You don’t need to be a professional photographer to have a strong personal brand.
The true magic lies in weaving words into your imagery to take readers along for a journey. Through storytelling, you breathe life into your brand, giving it depth and resonance. It’s like crafting a compelling novel, with each post, caption, or video serving as a chapter in your personal brand story.
Photography and storytelling work hand in hand, creating a powerful narrative that resonates with your audience, captivates their attention, and fueling their desire to support your entrepreneural endeavors.
+ Personal Branding
= The Perfect Combo
Attraction marketing serves as the driving force behind your personal brand. It’s the strategic approach that guides your content creation, engagement, and overall marketing efforts.
Instead of pursuing a pushy sales approach, attraction marketing focuses on providing valuable and relevant content that resonates with your audience.
By consistently offering insights, inspiration, and solutions to their pain points, you position yourself as a trusted authority and build a loyal following.
Attraction marketing and personal branding work in perfect harmony — amplifying each other by reaching a wider audience and nurturing deeper connections. As you attract more people through your valuable content, your personal brand gains visibility and credibility, driving business growth and opportunities … without paying for ads.